- Nissan History
Nissan is a world renowned automaker that traces its history back to 1911, when Masujiro Hashimoto founded the company in Japan under the name Kwaishinsha Motor Car Works. The company didn't roll out its first vehicle until the DAT arrived three years later. Due to the success of the vehicle, the company was renamed DAT Motorcar Co. in 1925. Under this name, the company refocused its efforts on manufacturing the DAT and Datsun passenger trucks.
The Start of Small Car Production
In 1926, the company that would eventually become Nissan Motor Company Ltd merged with Itsuyo Motors and changed its name to DAT Automobile Manufacturing Co., Ltd. Yoshisuke Aikawa created the holding company Nippon Sangyo in 1928, a name that was eventually abbreviated "Nissan" in order to make it easier to identify on the Tokyo Stock Market.
In 1930, Aikawa merged DAT Motors with the automobile parts department of Tobata Casting, a Nissan company. The move signaled the official beginning of the company's plan to manufacture high-quality, personal vehicles to sell to a broad demographic. In 1931, Nissan officially entered the small car production market, where it remains today after many years of business success.
Nissan in World War II and After
During World War II (WWII), Nissan turned a tenuous military situation into a business opportunity, when it contracted with the Japanese military to build trucks, airplanes and engines that the military would use. After Japan captured land in China during the war, the automaker relocated its main production plant there, helping it to penetrate the Chinese auto market.
In 1952, Nissan Motor Company contracted with Austin Motor Company to build Austin Sevens, economy cars that helped pave the way for today's economy car manufacturers. The contract stipulated that Nissan would produce 2,000 Austin Sevens, using partially assembled sets, and sell the automobiles in Japan using the Austin trademark. The venture was a success.
The 1960s | A Time of Change
In 1967, when Nissan produced an advanced four cylinder overhead cam engine -- a product that was similar to a Mercedes-Benz OHC engine -- the company began earning respect in the global sedan market. Nissan had planned to enter the worldwide market since the 1950s, and the company's advanced four cylinder engine was the catalyst that made the plan a reality.
Riding on the crest of its success with the four cylinder powered Datsun 510, Nissan decided in the 1950s to focus a large share of its marketing efforts on the biggest nationwide auto industry in the world: the U.S. auto industry. In 1959, under the leadership of Yutaka Katayama, the company created a U.S. subsidiary known as Nissan Motor Corporation U.S.A.
The Modern Era of Nissan Racing
Through the creation of its high-performance four cylinder engine, and by executing lucrative partnerships with other automakers to mitigate the cost of developing new automotive technologies, Nissan positioned itself to enter the world of professional car racing -- an entrance that many Nissan racing enthusiasts trace to the foundation of the Nismo company in 1984.
Nismo is a subsidiary of Nissan that oversees the company's motorsport business, among other business areas. Nismo produced the first Nissan race performance cars in 1985, creating two classes of vehicles that would place well: Class A cars, which drove in the All-Japan Touring Car Championship; and Class C cars that entered the All-Japan Endurance Championship.
Today, Nissan's rich racing history -- a part of which is reported in Nissan's Race Reports archive -- has made its race cars a popular bet in racing events. It has also popularized sporty Nissan models among drivers who want the look and feel of a race car in a street legal vehicle, and drivers who wish to "tune up" the cars to create novel aesthetics and performance features.
Nissan Racing Inspires Enjuku Racing
The foundation of Enjuku Racing -- a leader in aftermarket customization parts for Nissan and other makes -- was inspired by Nissan performance cars history. When the company's founder went to a speed shop looking for tune up parts, he realized the need to create a dedicated supplier of Nissan tuner parts that had a firm grasp of Nissan performance cars history.
After fifteen years in business, Enjuku Racing is still going strong, supplying a wide array of aftermarket tuner parts for a diverse line of Nissan models. At the heart of our business is a deep respect for Nissan performance cars history -- a perspective that helps us to create high-quality products that deliver novel, sporty aesthetics and upgrades that boost performance.
Whether you are a fan of Nissan performance cars history who wants to turn your Nissan into speedier street machine, or you simply wish to "tune up" the vehicle to create a unique aesthetic, Enjuku racing has the components that you need for the job. Visit us online today, and check out our great selection of aftermarket tuner parts for several different models of Nissan.